{"id":24482,"date":"2025-02-17T10:37:24","date_gmt":"2025-02-17T10:37:24","guid":{"rendered":"https:\/\/newsfortnite.com\/index.php\/2025\/02\/17\/how-dropping-a-word-from-its-name-cost-bira-maker-rs-80-cr\/"},"modified":"2025-02-17T10:37:24","modified_gmt":"2025-02-17T10:37:24","slug":"how-dropping-a-word-from-its-name-cost-bira-maker-rs-80-cr","status":"publish","type":"post","link":"https:\/\/newsfortnite.com\/index.php\/2025\/02\/17\/how-dropping-a-word-from-its-name-cost-bira-maker-rs-80-cr\/","title":{"rendered":"How dropping a word from its name cost Bira maker Rs 80 cr!"},"content":{"rendered":"<p>B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.<\/p>","protected":false},"excerpt":{"rendered":"<p>B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.<\/p>\n","protected":false},"author":0,"featured_media":24483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/posts\/24482"}],"collection":[{"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/comments?post=24482"}],"version-history":[{"count":0,"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/posts\/24482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/media\/24483"}],"wp:attachment":[{"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/media?parent=24482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/categories?post=24482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsfortnite.com\/index.php\/wp-json\/wp\/v2\/tags?post=24482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}